With the New Year almost here, the fashion industry is all set to continue its transformation away from fast-fashion with sustainability at the forefront of eco-conscious consumer choices. As well as being easier to shop for sustainable fashion, it is possible to browse for ethical clothing brands and items to wear whatever season you are dressing for. 

Whether you’re dressing for winter or dreaming of a sustainable summer wardrobe, it’s now possible to support the ethical clothing movement throughout the year. Investing in clothes doesn’t have to come at the expense of the planet as today, the more discerning sustainable shopper has a wealth of ethical brands to choose from. This article explores how to invest in eco-friendly clothes and adapt your items to each season.

The rise of the sustainable shopper

The fashion industry has long been criticized for its environmental impact, but a powerful shift led to the rise of the sustainable or ethical shopper. According to a recent survey, over a quarter of global consumers reported making a significant change towards buying more sustainable products. Discerning consumers seeking both sustainability and a transparent supply chain, can empower their values with platforms like Ethical Clothing. They care about how items are made, whether they are ethically sourced, and the eco-friendly packaging they are delivered in.

Ethical shoppers are willing to change their buying habits and pay a premium for a sustainable label, placing importance on whether the materials used are recycled or reusable, and that they provide a minimal environmental footprint. This ongoing desire for fashion with minimal negative impact mirrors the circular economy model, which advocates buying and selling in a sustainable way, such as buying and selling used cameras from platforms such as MPB.

Dressing for winter with a sustainable focus

When it comes to dressing for winter, it’s possible to choose warm and cozy sustainable essentials while being stylish. Look for coats and jackets made from recycled materials or created using responsibly sourced wool. You don’t need to compromise on luxury either as silk winter wraps and scarves are ideal for keeping warm with silk being a sustainable and renewable resource. Silk is biodegradable and uses less water, chemicals, and energy than many other fibers during manufacturing.

Similarly, if you are looking for winter knits, sweaters, and woolen dresses or trousers, look for other natural fibers, such as organic cotton, hemp, and responsibly sourced merino wool that all provide excellent insulation while minimizing environmental impact. For hats and gloves, you can find sustainable winter essentials made with recycled synthetic materials or organic wool. 

Meanwhile, when it comes to accessorizing for the colder months, select handwoven and artisan items. Keep and maintain your used items and keep them in circulation. In this way, you can build a more sustainable winter wardrobe by repairing items, extending their lifespan, and donating unwanted essentials to good causes.

Renewing clothes ready for spring 

Spring comes as a welcome respite following the colder, darker winter days and is a symbolic season of renewal. With this in mind, consider different ways to mend, repair, and breathe new life into your clothes, shoes, and lighter weight items. In addition to extending the life of clothes by repairing them, another way to reduce your overall fashion environmental impact is to shop less. 

Re-organizing your wardrobe seasonally can be a fun and easy way to make room for the garments that match the current weather and prepare your wardrobe for spring. When the temperatures outside start to rise, wear the wardrobe staples you already own rather than buying new items. Draw inspiration from the season of rebirth by transitioning to breathable fabrics that celebrate renewal, such as organic linen, tencel from sustainably sourced wood pulp, and organic cotton that is grown without harmful pesticides.

Keeping cool with summer staples

When it comes to summer’s sustainable fashion, it’s all about wearing lightweight, versatile pieces that keep you cool while minimizing environmental impact. The materials you choose to wear come into their own when the weather heats up, so you’ll no doubt want breathable hemp clothing, pure organic cotton sundresses, and swimwear. Choose products with a zero waste philosophy, that are undyed and chemical-free. 

Furthermore, being a sustainable fashionista is a lifestyle choice so support companies with transparent and ethical production practices. Their clothes will likely be certified by the Global Recycle Standard and SANE Standard, while some ethical brands donate a percentage of profits to conservation efforts and environmental campaigns. 

Layering up for Autumn 

Thinking of autumn is difficult to do without considering the bounty of nature and the deep woodland colors that are associated with this stunning season. From vibrant rust oranges, and vivid reds to moss greens and warm browns that echo the changing landscape. For years, fashion houses have been influenced by these natural colors, and have created versatile layering pieces that work for the season of change. 

With sustainability at the core of your autumn pieces, your approach to fashion can look for unique materials and responsibly sourced fabrics, such as wool blended sweaters from sheep, chic jackets made from recycled materials, and mixing items that extend the life of your autumn wardrobe.

Therefore, when autumn arrives, it’s all about the capsule wardrobe made up of stylish pieces brimming with autumnal hues and transitional clothes you can mix and match. You’ll want to focus on the fabrics and how your layers can combine sustainability with comfort. When you’re looking for fashion tips in autumn, consider other eco-conscious factors, such as labor practices, recyclability, and the general biodegradability of the clothes.

Sustainable fashion is more than a trend—it's a commitment to responsible consumption. By making mindful choices throughout the year, consumers can dress stylishly while supporting environmental and social sustainability.

Each season offers a unique opportunity to reimagine your wardrobe with intention. From winter's cozy layers to summer's breezy fabrics, sustainable fashion allows you to express your personal style while caring for our planet.

Two textile scientists are tackling this question head on with their brand JIWYA

Fashion is a form of expression. The capitalist economy has successfully trained consumers and their psychology that this expression needs a new face everyday! Result is, we are drowning in styles and trends and seasons. This has successfully made the textile industry the third largest polluter and contributing 8-10% global carbon emissions, significantly contributing to climate change, biodiversity loss and pollution. Needless to say, this impact is going to increase if we don’t act now. The one liner reason is: using fossil fuel derived raw materials and rearing animals for fashion. Fibres like polyester, nylon, spandex etc. shed microplastics equivalent to 50 billion plastic bottles a year and do not degrade in landfills for hundreds of years. Every year, 5 billion animals are used only for fashion and textile production. This includes leather, fur, wool, silk, down.

Just like the food industry, the solution lies in simple resources already in abundance on our planet-plants!

While fast fashion is very easily blamed for the woes, the luxury fashion industry is no saint! However, fast fashion not only copies luxury styles but also relies on its trends and forecasts to successfully lure the consumer into buying more. Luxury fashion, despite its current emissions, does have a pedestal and a headstart. It is always linked to making higher quality products, ones that are curated and designed to last longer. Given their higher price, they also invoke the ideology of caring better for each piece. With its head start, luxury fashion has an important responsibility, to clean up for its consumers, but also to propagate the psychology of mindful consumption.

How can luxury fashion be truly plant-based, without using any greenwashing jargon, without the wordplay of x% plants or renewable resources. Being true and simple-100% plant based. 

1. Let talk raw materials and their sources

• Say no to animals, no to oil based, microplastic shedding fibres.

• Choose native, renewable plants. Responsibly grown cotton, linen, jute, bamboo, banana, hemp, nettle. There are many possibilities.

• Recycling- textile to textile recycling might be the way to combat the garments already out in the ecosystem.

• The milder devil of Viscose: Viscose is man made cellulose derived from cutting trees and making it into pulp. The pulp is then used to spin cellulosic yarns. Unless it is 100% textile to textile recycled Viscose, there is no justification to cutting forests for fabrics.

• JIWYA, launched its current collection with native plants- Jute, Linen and a local variety of cotton, known as kala cotton- (kala in hindi means dark). That grows in drought prone lands with little water and no pesticides, this variety of cotton is slightly duller than conventional cotton, hence the name. The brand is ready to launch lesser known and regenerative fibres like banana, bamboo, hemp, nettle etc.

2. Colour me plants

• Synthetic dyes, no matter what their type, primarily come from fossil fuels and are responsible for a myriad of ailments to the workers and water bodies.

• Relying on plant colours, sourced from local forest ecosystems or ones made in the lab might be the future. One has to note that plant colours include- vegetable peels, fruit peels, flowers, fruits, dry barks, and roots of small plants like turmeric.

• Plant colours do not require heavy usage of chemicals and salts used in conventional dyeing and require a fraction of water used for conventional dyeing.

• If no added salts or chemicals are present, leftover water from plant colour dyeing can actually be used to nourish soil or large gardens.

• At JIWYA, the founder being textile scientists, have optimised recipes for plant colour dyeing using plant-based mordants and regularly feed the leftover water to their garden, conscious of the ingredients cycle. The brownie point, most of these plant dyes either come from everyday food waste (onion peels, pomegranate peels) or are generally sourced from local forest ecosystems empowering small businesses and their sustainable practices.

3. Softness over smoothness

• Saying no to synthetic finishes like repellents- stain, water, oil, wrinkle, is a big step in healthier textiles. All these functional finishes use a group of chemicals PFAS, also called forever chemicals, as they never biodegrade and pose a variety of health hazards. 

• JIWYA, proudly, doesn’t use any synthetic finish. Brands can rightfully take a step and denounce usage of toxic finishes and promote using the natural softness of plant fibres over the plastic-y smooth finish created by chemical coating, often a derivative of crude oil.

4. All that glitters is actually microplastics

• Glitters, sequins, beads, pearls, and all shiny-beady embellishments materials on clothing are actually-plastic. Their small size makes them the perfect avenue to shed more microplastics.

• JIWYA uses scraps from their own production line to make buttons, embellishments and other colourful elements that can decorate a garment. JIWYA is zero waste in its production and utilises all production scrap to be upcycled.

5. A plant stitch not a plastic sweep

• Often neglected but equally important are fixtures and supplies-stitching threads, fixtures like zippers, buttons etc. They are all made of plastic. They are all small and easy sources of microplastics.

• At JIWYA, buttons are sourced from local communities that use coconut shells and broken wood to make buttons. Cotton stitching  thread, of various strengths is sourced with much effort to ensure no plastics. Zippers are replaced with more body friendly upcycled-strings that also adapt to slight changes in the wearer's body. 

6. What’s in a label? Ignored plastic

• For one, brands rely on excessive labelling. Brand label, care label, size label at multiple locations, plastic loops used to put these labels, adhesive used to paste in on the garment! The list doesn’t end. While some of these are important for regulations, not all are needed. But all are made with cheap quality polyester that is often scratchy to the skin and needless to say, a landfill resident shredding microplastics. 

• First step is reducing unnecessary labels and second, making them in natural materials- plant fibres, recycled paper, cloth strings.

• At JIWYA, brand and care labels use unbleached cotton and certified biodegradable inks. The cloth tag is recycled paper printed with certified biodegradable inks, attached with a jute string. No other labels are used. 

7. Nestle me in plants not suffocate in plastics

• Packaging for fashion and many other consumer products relies on plastics only. A single use plastic bag around the garment, then packed in a bigger plastic bag, bubbled wraps and then taped with single use plastic tape. All of which are then thrown away, making their way to the oceans and animals becoming a choking hazard. 

• Bio-compostable packaging, although coming from natural sources, doesn’t compost easily, only in industrial composters.

• At JIWYA, an unbleached cotton tote bag is used to house the garment, given to the consumer to be used for portable use later. This is then packed in a bio-film certified to be home-compostable. If needed, recycled honeycomb paper is used to cushion and then packed in a corrugated paper box, sealed with paper tape. All ingredients are compostable, but also easy to reuse to store and carry things.

8. Put me in the cradle, take me to the grave or back in the cradle

• While brands may be starting to think about material from an environmental point of view, they still haven’t taken account of unlimited production. 92 million tonnes-that is how much textile waste is created annually! Apparel consumption around the world in 2019- 62 million metric tonne, 87% of which is incinerated or sent to landfills, less than 1% of which is recycled.

• Mindful, slow consumption, designs that are timeless, lesser but meaningful pieces created to last longer-all steps that luxury fashion already likes. Just needs higher vigour.

• JIWYA is a slow fashion brand that creates limited edition, made to measure and curated designs. This is to ensure the consumer gets a piece perfectly made to their measurements. At the same time, the RE:JIWYA program gives a lifetime subscription of Repair, Revamp and Reintroduction, taking responsibility for each JIWYA product through and after its lifetime.

9. Who made me?

• Fast fashion and often luxury fashion too uses sweatshops and unethical labour to produce their goods. 

• Luxury fashion can be the torchbearer of transparency, showing the craftspeople who make their products.

• At JIWYA, the website not only shows the entire supply chain but lists all artisans it works with with their name and pictures and locations. The brand sources authentic, heritage textile art, thus impacting 100s of grassroot small businesses. The final design, manufacturing, dyeing happens at the HQ, with the small team of founders and production associates, also listed in the web.

10. Say it only if you mean it

• While a brand may not be able to take all steps, it has to be clear in which steps it took and avoid greenwashing! Brands are eager to introduce policies that increase their own consumption and they readily throw words like sustainability, vegan, organic without actually giving quantitative details. 

• At JIWYA, we are PETA certified. And we are constantly working to get on brand rating indexes to measure our impact and allow us to do even better. Saying only what they mean and use, you will not find us using the words sustainable, vegan, eco-friendly etc. The brand says 100% plant-based, zero waste and handmade. That is what it stands for!

All said and done, the above steps are not just changes, they amount for an entire shift in business model. One that puts the planet and people at centre instead of unlimited unchecked growth.

Aishwarya Lahariya, co-founder JIWYA

15 June 2024, Nashik, India

In an era where sustainability and ethical practices are at the forefront of consumer consciousness, fashion and textile certifications have become crucial for brands aiming to demonstrate their commitment to these values. With a myriad of certifications available, it can be challenging to determine which one aligns best with your brand’s ethos and goals. Here, we explore some of the most recognized certifications, and outline their key features to help you make an informed decision.

1. SANE Standard

SANE is the next-gen certification for sustainable fashion products, covering environmental, workers’ rights, and consumer health aspects. SANE Standard is a multistakeholder initiative and a member of the United Nations Fashion and Lifestyle Network.

Through its standard, SANE offers a concrete definition of sustainability for fashion products, answering the new EU legal requirements as well as customer expectations regarding sustainability claims on fashion products.

SANE Standard is designed to help consumers easily identify ethically made products and support fashion brands in communicating their sustainable commitments. Its holistic approach ensures that products are not only eco-friendly but also ethically produced and safe for consumers.

SANE accepts a variety of 45 types of materials including recycled, regenerative, organic, upcycled, responsible produced.

2. Global Organic Textile Standard (GOTS)

GOTS is a comprehensive certification for organic fibers, ensuring the organic status of textiles from harvesting through environmentally and socially responsible manufacturing. GOTS certification covers all stages of production, from raw material sourcing to finished products, ensuring organic integrity and sustainability.

3. SA8000

SA8000 is a leading social certification standard for factories and organizations across the globe. Developed by Social Accountability International (SAI), it measures social performance in areas such as child labor, forced labor, health and safety, free association and collective bargaining, discrimination, disciplinary practices, working hours, and remuneration. SA8000 is ideal for brands looking to ensure ethical treatment of workers throughout their supply chains.

4. Global Recycled Standard (GRS)

GRS focuses on products made from recycled materials. It verifies the recycled content of products and ensures responsible social, environmental, and chemical practices in production. GRS is ideal for brands prioritizing recycling and reducing waste.

5. Fair Wear Foundation (FWF)

Fair Wear certification ensures fair labor practices in the garment industry. It focuses on improving workplace conditions and promoting fair wages, working hours, and health and safety standards. This certification is suitable for brands committed to social responsibility and workers' rights.

6. B Corporation (B Corps)

B Corps certification is for businesses that meet higher standards of social performance, accountability, and transparency. It is not specific to fashion but applies to all types of businesses committed to sustainability and social good. There are concerns about the effectiveness of impact measurement, as some believe that the certification does not always translate into substantial, tangible improvements in sustainability practices. Critics point out that some companies may use B Corps certification more as a marketing tool rather than a commitment to genuine change, diluting the certification’s value.

7. Sedex Members Ethical Trade Audit (SMETA)

Sedex provides a globally recognized audit methodology to assess labor, health and safety, environment, and business ethics. Sedex audits help brands ensure ethical practices across their supply chains. SMETA is a methodology, Sedex is a membership organisation, not certifications schemes.

8. Worldwide Responsible Accredited Production (WRAP)

WRAP certification focuses on ensuring safe, lawful, humane, and ethical manufacturing worldwide. It covers a range of labor and workplace standards and is one of the largest independent certification programs in the apparel sector, however, it is far from beeing the most ambitious one, particularly when it comes to requirements for workers' pay.

9. Better Cotton Initiative (BCI)

BCI promotes better standards in cotton farming and practices. It aims to make global cotton production better for the people who produce it, the environment it grows in, and the sector’s future. BCI is not a certification but can work for brands committed to improve slightly their cotton sourcing.

Our recommendation

While all these certifications offer significant benefits, SANE Standard stands out by covering a comprehensive range of sustainability aspects, including environmental impact, workers' rights, and consumer health. Its holistic approach ensures that products are not only environmentally friendly but also ethically produced and safe for consumers. The look and feel of SANE are also much more in tune with the expectations of fashion consumers and will not scare them. If you seek a balanced and comprehensive certification that addresses multiple aspects of sustainability, SANE Standard could be the ideal choice.

Conclusion

Choosing the right certification depends on your brand’s specific sustainability goals and values. Whether you prioritize organic materials, fair labor practices, or recycled content, there is a certification to meet your needs.

Investing in credible certifications not only enhances your brand’s reputation but also contributes to a more sustainable and ethical fashion industry.

A recent study found that 69% of US consumers would pay more for sustainable products. However, when we look at the number of consumers who actively shop this way, it’s much lower, more like 15%. 

So why the discrepancy between intention and action? Why do so many shoppers express an interest in sustainable products, yet they aren’t voting that way with their wallets? 

Finally, if the majority support sustainable shopping, why isn’t sustainable fashion mainstream? Let’s dive in.

Shopping for sustainable clothing is hard

If you talk to conscious consumers (we did), you’ll find that several things stop them from a sustainable choice, or at the very least, make that choice too difficult. First, of course, is sifting through all of the noise to figure out which brands are actually, truly sustainable. 

Unfortunately, it doesn’t stop there. Even if you know which brands are sustainable, you still need to find brands among those that match your style, size, and ship to your country, for example.

In short, even if you can cut through all the greenwashing, it’s still a lot of work.

Many solutions exist to help shoppers find the most sustainable brands, including Eco-Stylist. But when it comes to helping shoppers find ethical brands that match their personal style, there is virtually nothing.

What if there was a better way? 

Imagine if shopping for sustainable clothing were easy. Imagine if it didn’t involve all of this work. 

At Eco-Stylist we’ve envisioned a service that gives you personal shopping recommendations based on your style, size, and location. All of course, from certified sustainable fashion brands. 

We’ve taken out all of the work from the process to make shopping sustainable clothing easier than ever before. All in an effort to make the sustainable choice as fun and joyful as possible, improving your style in the process. 

How does sustainable personal shopping work? 

All you have to do is complete a short style quiz. We then build your style profile and deliver personalized shopping recommendations to you via email.

You can select a one time personal shopping fix or subscribe for quarterly or monthly recommendations. With any subscription we save your style profile, so getting results you love becomes effortless and something you can look forward to on a regular basis.

Ready to dress like you give a damn? Get started here.

How do we make sustainable fashion the norm? 

To make sustainable fashion the norm we have to address all of the problems holding people back from making the better choice. One of those challenges today is just how difficult it is to shop for sustainable clothing.

By making shopping sustainably easy, fun, and a better experience, we can help turn the tide on fast fashion. And little by little, we can make sustainable fashion the norm.

In Bangladesh, textile workers are on the streets, demanding fair wages. The movement is repressed with force, and several demonstrators have already been killed, with thousands facing prosecution. 

The fashion industry's salaries, already low, have become absurd due to inflation, erasing the hard-won gains from past union fights, and workers face the never-ending task of renegotiating their rights.

A slight pay increase takes years of tough negotiations, but inflation can erase it overnight. This isn't just Bangladesh's issue; it's a global problem.

The current minimum wage for garment workers in Bangladesh is 8,000 TK.

Trade unions are calling for at least 23,000 TK.

From the outside, it might seem like an unreasonably large increase: - how can people ask for 3 times their salary?

To understand what this means, we need to think about what a fair and decent wage would be. The Living Wage calculation based on the Anker methodology is an internationally recognized benchmark for defining a decent wage. The living wage is calculated locally based on the price of basic needs (food, housing, transport, healthcare, etc.). Earning a living wage isn't a luxury; it covers just the minimum a family needs to avoid choosing between feeding the family, sending the children to school, taking the bus, or paying for medication for a family member.

Depending on the organization doing the calculation, the current living wage in Bangladesh is between 33,368 TK (Bangladesh Institute for Labour Studies) and 51,000 TK (Asia Floor Wage Alliance).

Even taking the lowest calculation, the conclusion is absolutely insane: workers currently earn 1/4 of a living wage! Can you imagine the kind of choices they have to make in their daily lives?

How can we call this anything other than modern slavery? Some will say that no one is forcing them to work in these factories, which makes the difference with past slavery, but what other choice do they have?

Who is responsible? Who's to blame?

The answer is not so simple.

The factory owners? They would reply that they are complying with the law and that if they raise wages, they will no longer be competitive, will lose their customers, and the workers will lose their jobs.

The Bangladeshi government? It would say that if it raised the minimum wage, the country would no longer be attractive to international brands, and brands would move to the next cheaper country, as they always do. Millions of people would lose their jobs in Bangladesh.

The Fashion brands?

Some now say they will "agree to pay higher prices for clothes Made-in-Bangladesh to help the factories compensate for wage increases." This is a rather hypocritical statement: if brands want to produce in a country where workers are better paid, why did they choose Bangladesh in the first place? Low wages and abundant labor are Bangladesh's main competitive advantage. This isn't the first time we've seen evidence that Bangladeshi workers are being exploited. There have been tragic incidents, such as the collapse of the Rana Plaza, and others and workers regularly go on strike to demand better conditions. Knowing this, they could have chosen to produce under more decent conditions. But they didn't. Why? They would say that if they leave Bangladesh, the situation would be worse for the workers as they would lose their jobs.

They would also say that if they do not produce at such low costs and do not offer cheap products, they are not competitive, consumers won't buy, and they will go bankrupt.

The consumers? They would say that they, too, are struggling financially, that their children are growing up fast and constantly need new shoes and clothes, that they can't afford to pay more, and that they don't have the time to look at where the clothes were made and anyway everything is made in Asia in similarly poor conditions.

The governments of the importing countries? They would answer that if they raise import barriers on Bangladeshi products, many people will lose their jobs in Bangladesh, that it will be unpopular with their electorate if they have to pay more for their clothes, and that they are under much pressure from the industry to favor their business (they probably wouldn't say it though).

Who else could be blamed?

The system? This is undoubtedly a systemic problem. It may not be clear who is to blame, but it is very clear who is paying the consequences, working hard every day, and not even being able to feed their families properly.

The current strike will probably lead to a slight increase in the minimum wage. Today, the Bangladeshi government proposed raising the minimum wage to 12,500 TK. That's still a long way from a living wage!

Of course, we have to think about the future generation and take care of the environment, but what sense does that make if we can't take care of the current generation?

In recent years, sustainability has taken center stage, and people are seeking eco-friendly alternatives in all aspects of life. This includes even the most personal routines like menstrual care and other hygiene essentials. 

While menstrual care was once associated with disposable products, it has seen a transformation with the discovery of reusable period underwear. This underwear is designed for maximum absorbency and protection and can be a game changer in ensuring menstrual hygiene. 

Below in this article, we will go deep into the top eight benefits that make reusable period underwear a must-have product for every woman. 

1.Eco-Friendly Solution 

This is probably the most prominent and immediate advantage of reusable underwear. Traditional disposable menstrual products contribute significantly to landfill waste and can take hundreds of years to decompose fully, as they contain plastics as one of the main components. 

You can alleviate this concern by introducing reusable period underwear to your routine. It will substantially prevent hundreds of pounds of waste from accumulating, thereby minimizing your carbon footprint and embracing a more sustainable lifestyle. 

2. Cost-Effective Approach

It is true that the upfront cost of purchasing reusable period underwear may appear higher than that of disposable products, but if you focus on the long-term savings this choice entails, it will feel like a good investment. 

Unlike disposable counterparts that necessitate continuous repurchasing, reusable underwear is designed to last for years when properly cared for. This means it’s a cost-effective choice because a single investment can potentially replace years' worth of disposable products. This aspect makes it a sound financial decision while contributing to a more environmentally sound future. 

3. Comfort and Breathability 

Disposable menstrual products, such as period pads and tampons, are often constructed from synthetic materials and infused with chemicals. These materials can lead to discomfort, irritation, and allergic reactions. 
In contrast, reusable period underwear is thoughtfully crafted from gentle, breathable, and eco-friendly fabrics such as organic cotton, ensuring optimal comfort and minimizing the risk of skin-related issues. The improved breathability offered by these fabrics promotes better airflow, contributing to a more comfortable and irritation-free experience during menstruation. 

4. Versatility and Convenience 

No matter what your body type is or what size you fit comfortably in, reusable period underwear is available in a variety of options. This level of adaptability is a testament to its innovation. You can opt from a range of absorbencies, accommodating various flow levels from light to heavy. 

Some brands even offer adjustable absorbency options, empowering individuals to tailor their protection based on their unique needs. This versatility negates the necessity of purchasing different products for different phases of your cycle, streamlining the menstrual care routine and enhancing convenience. 

5. Leak-Proof Protection 

One of the foremost worries associated with menstruation is the potential for leakage. Many disposable period pads and tampons get leaked during usage, which makes them somewhat unreliable. 

Reusable period underwear, on the other hand, addresses this concern comprehensively, utilizing advanced technology and strategically placed absorbent layers. These layers work harmoniously to securely trap menstrual fluid. 

This will mitigate the risk of leaks and provide you with the confidence to engage in diverse activities without the fear of embarrassing accidents. 

6. Reduced Chemical Exposure 

As mentioned above, disposable menstrual products contain a lot of chemicals, fragrances, and dyes that can disrupt the body's natural pH balance and cause discomfort. Also, they are made of plastics, which can contribute to direct exposure to harmful chemicals. 

In contrast, reusable period underwear minimizes chemical exposure, fostering better vaginal health and overall well-being. By eliminating contact with potentially harmful substances, these undergarments contribute to a more balanced and comfortable menstrual experience. 

This enables you to mitigate the most important concerns regarding menstrual hygiene and maintain a healthy body. 

7. Discreet and Stylish  

Gone are the days when menstrual products were synonymous with bulkiness, irritation, and unsightliness. Now, you can forget about all these products and start your new menstrual journey with reusable period underwear. 

These types of underwear offer a diverse range of styles, colors, and designs that are not only functional but also aesthetically pleasing. This blend of form and function empowers women to embrace their menstrual cycle confidently, thereby ignoring and overcoming the societal stigma that has often been associated with this natural process. 

8. Empowerment and Body Positivity 

Beyond its benefits from a practical and hygienic perspective, choosing reusable period underwear fosters a sense of empowerment and body positivity. By making an informed and conscious decision to opt for a sustainable solution, women actively participate in their well-being and contribute to the health of the planet. 

The comfort, flexibility, and assurance provided by these undergarments positively influence the way people perceive and connect with their bodies during menstruation, promoting a more uplifting and affirming menstrual experience. 

All in all, reusable period underwear can contribute so much to your personal hygiene and confidence, so investing in them can be a good decision on your part. 

In an era characterized by environmental concerns and shifting consumer attitudes, the choices we make as consumers hold the power to shape a more sustainable future. Women, who are often at the forefront of change, have a unique opportunity to drive positive impact through their purchasing decisions. Embracing products that follow sustainable practices goes beyond a mere trend; it signifies a conscious commitment to the planet, society, and future generations.

Being aware of the environment and playing your part in a better future is wholesome. Adopting a sustainable lifestyle can bring positive change within yourself and your surroundings. Here are the top reasons why women should prefer sustainable brands.

Defining Sustainability: Beyond Fashion, Towards Responsibility

Sustainability, in its essence, embodies the harmony between environmental, social, and economic considerations. Sustainable products are designed, produced, and distributed to minimize negative impacts on the environment while promoting social equity and economic viability.

By opting for products that follow sustainable practices, women can actively contribute to the preservation of ecosystems, the reduction of carbon footprints, and the support of ethical working conditions.

Reasons To Prefer Brands Following Sustainable Practices

Preferring fashion brands and other brands that produce products using green technology and sustainable practices can bring a lot of positive change in one's life. Every woman should play her part in environmental protection. Here are the top reasons why following brands with sustainable policies is a good choice.

Preservation Of The Environment

Choosing sustainable products directly contributes to environmental preservation. Sustainable practices involve reduced resource consumption, decreased pollution levels, and responsible waste management. Women who prioritize eco-friendly products help reduce the strain on natural resources, protect biodiversity, and combat climate change.

From clothing made from organic fabrics to cosmetics free from harmful chemicals, each sustainable choice made aligns with safeguarding the delicate balance of the planet.

Empowerment Of Ethical Labor Practices

Sustainable products often extend beyond ecological considerations to encompass ethical labor practices. Many sustainable brands adhere to fair trade standards, ensuring that workers are treated fairly and provided safe working conditions. By supporting such brands, women amplify the message that exploitation and unjust working conditions are not acceptable.

This empowerment extends to women workers in the supply chain, making sustainable choices a catalyst for gender equality and social justice.

Promotion Of Health And Well-being

Sustainable products frequently prioritize natural and non-toxic materials, which can have a direct impact on individual health and well-being. Women who opt for clean beauty products, organic foods, and eco-friendly personal care items are making choices that minimize exposure to harmful chemicals.

Purchasing makeup and skincare products from brands that use sustainable cosmetic packaging promotes not only personal health but also a culture of wellness and self-care.

Fostering A Circular Economy

The concept of a circular economy revolves around reducing waste by extending the lifecycle of products through recycling, repurposing, and upcycling. Women who invest in sustainable products contribute to the growth of a circular economy.

They prioritize products that are designed for longevity, durability, and eventual reusability. By doing so, they help alleviate the strain on landfills, conserve resources, and pave the way for a more sustainable consumption pattern. Some brands often provide refilling options that are more sustainable options when it comes to reducing plastic waste.

Supporting Innovative Brands

Sustainable products often emerge from innovative brands that are dedicated to pushing the boundaries of responsible production. These brands strive to find creative solutions to complex challenges, such as reducing carbon emissions, eliminating waste, and promoting regenerative agriculture.

By choosing sustainable products, women contribute to the growth and success of these pioneering brands, creating a demand for innovation that drives the entire industry forward. When such brands are promoted enthusiastically, they push other brands to follow the lead, therefore incorporating sustainable practices in the market.

Educational And Influential Role

Women have a profound influence on families, communities, and social circles. By advocating for and adopting sustainable products, they become powerful educators and influencers.

Through conversations, sharing experiences, and leading by example, women can spark conversations about the importance of sustainability, inspiring others to make conscious choices for a better future. More people are likely to follow someone by seeing them practice their words instead of just giving a long speech.

Bottom Line: A Legacy Of Sustainability

The choice to embrace sustainable products is not just about the present—it's an investment in a better world for generations to come. Women who prioritize sustainability are not merely consumers; they are ambassadors of change, catalysts for innovation, and guardians of the environment. By choosing products that align with their values, women empower themselves to actively participate in shaping a future that is compassionate, just, and environmentally conscious. Every purchase becomes a vote for a more sustainable, equitable, and harmonious world, leaving a legacy of responsibility and hope for the generations that follow.

WHAT IS THE ORIGIN OF XANTHE ANNA WHAT REVEALS YOUR BRAND CONCEPT? 

I make beautiful sheepskin boots and slippers using ecological and reprocessed materials for people who love both comfort and style. I launched Xanthe Anna in 2021;  Xanthe is my first name, and Anna my middle name. It felt honest to use my own name for the business, as what I do is so personal. I make all the sheepskin boots and slippers myself in my small workshop in Wales, UK. Each pair has my undivided attention from start to finish. 

WHAT DOES THE WORD “SUSTAINABILITY” MEAN TO YOU, AND HOW DO  SUSTAINABILITY ISSUES IMPACT YOU AS A BRAND? 

True sustainability means producing or consuming without any environmental harm. It’s very difficult to achieve. I’m concerned that the word is often misused to sell products and cannot be trusted. I use the word sustainable sparingly, which is a challenge to the brand. Without it, communicating succinctly what I offer can be hard.  

WHAT IS YOUR STRONGEST COMMITMENT IN TERMS OF SUSTAINABILITY IN YOUR  BUSINESS? WHAT COULD YOU DO BETTER? 

Considering the environmental impact of my boots and slippers, I’ve chosen materials with care using only ethically sourced sheepskin, veg-tanned leather, 100% recycled thread,  organic hemp binding, and 60% recycled soles. 

Paying attention to the quality of design and construction, all our boots come with removable and replaceable insoles. It is the first part to wear out, and I want to help my customers extend the life of their boots. New inner soles give you the super cozy new boots feeling again.  

I’m really proud to offer a repair service on all my products. As a fan of slow-fashion I  believe in making shoes that are loved and mended over and again.  

I do have perfectionist tendencies, and there’s always something I could do better. I will continue to improve the materials I use with ultimate aim of designing closed-loop products. 

WHAT ARE YOUR MAIN OBJECTIVES FOR THE NEXT 5 YEARS? 

I’ve created a great range of beautiful products that I’m really proud of. My main goal is to steadily grow the business and meet new customers. I’m looking forward to building brand awareness, promoting Xanthe Anna, and creating a pop-up shop. I love connecting with people and talking about what they like, what they want, and making something they really love.  

WHAT IS THE PRODUCT THAT BEST REPRESENTS AND DEFINES XANTHE ANNA?  AND WHY?

I offer a unique custom-made service. It’s a personal process and it feels special when the boots are made just for you. When you order custom-made sheepskins boots you choose the colours, the height of the boots, and the type of sole. I aim to make boots that will be loved and worn for many years. When people have an emotional connection with their clothes, when they love their clothes, there is no place for the disposable fashion industry.

Environmental concerns are growing day by day, and in all this fuss, the need for change and leading a sustainable lifestyle is more pressing than ever. Living sustainably simply means you live in a way that doesn’t harm your surrounding environment or cause the lowest possible impact. 

However, remember that all of it goes beyond simply recycling or using energy-efficient appliances; it is a mindset and a commitment to making conscious choices that have a positive impact on the planet, society, and ourselves. 

To make you realize the exclusive advantages of sustainable living, we have compiled this simple guide. So, keep reading to find out some of these life changing advantages. 

1. Environmental Preservation 

You know we have been witnessing the alarming consequences of climate change and the depletion of natural resources. In these situations, it becomes increasingly clear that we must take action to protect our planet and ultimately save the lives of future generations. 

By embracing sustainable practices, we can significantly reduce our carbon footprint and minimize our impact on the environment. Conserving energy through efficient technologies, adopting renewable energy sources, and practicing mindful consumption can all contribute to lesser greenhouse gas emissions and combating climate change. 

Additionally, when you reduce water consumption, recycle, and properly dispose of waste, you are actually helping to preserve your precious natural resources and prevent pollution in the environment. In short, every sustainable action you take adds to something significant for the betterment of the environment. 

2. Cost Savings

Embracing sustainable practices allows us to be mindful of our resource consumption, which eventually leads to financial empowerment and a more secure future. By following some basic sustainable living ideas, like turning off lights when not in use or utilizing energy-efficient appliances, you can reduce your utility bills significantly. 

Other changes like adjusting the thermostat, insulating your homes, and embracing natural lighting can make a remarkable difference in your energy expenses in the long run. Moreover, there are sustainable transportation options, too, such as walking, cycling, or using public transit. 

These options not only reduce our carbon footprint but also saves us money on fuel, parking, and vehicle maintenance. 

3. Improved Health and Wellbeing 

For those of you who don’t know, sustainable living often promotes healthier lifestyles. For example, when you are adopting a plant-based or vegetarian diet, you are actually reducing the environmental impact of meat production, which can lead to better personal health outcomes. 

Eating organic and locally sourced food can enhance the nutritional value of your diet. Sustainable transportation options like walking, cycling, or using public transit can contribute to a more active lifestyle, reducing sedentary behavior and associated health risks. 

4. Enhanced Quality of Life

When you are prioritizing sustainability, you actually shift your focus from material possessions to experiences, connections, and overall well-being. This ultimately encourages you to reconnect with nature and spend more time outdoors. 

Whether it's hiking through lush forests, gardening in our backyard, or simply enjoying a picnic in the park, immersing ourselves in the natural world enhances our physical and mental well-being. Studies have shown that spending time in nature reduces stress, boosts mood, and increases overall happiness. 

Moreover, sustainable living promotes mindfulness and intentional living. This mindfulness allows us to appreciate the little things, find joy in simplicity, and cultivate gratitude for what we have. 

5. Conservation of Natural Resources 

As a responsible human being of the planet, it is crucial that you minimize our impact on the Earth's finite resources. When you adopt sustainable practices such as recycling, reusing, and reducing waste, you actively contribute to the conservation of resources. 

Recycling paper, plastic, and metal helps to reduce the need for raw material extraction and manufacturing processes that consume energy and deplete natural resources. 

Also, opting for reusable items, such as water bottles and shopping bags, reduces the demand for single-use products and minimizes waste generation. You are also preserving natural resources by choosing energy-efficient appliances and practicing energy conservation. 

Remember, these things are not only reducing your carbon footprint but also conserving valuable energy resources. By using renewable energy sources like solar or wind power, you can decrease reliance on fossil fuels, preserving them for future generations. 

6. Personal Fulfillment 

Well, this is something above any other benefit. When you align your actions with your values and make conscious choices, you experience a deep sense of purpose and satisfaction. Living sustainably also allows you to prioritize what truly matters in life. 

By reducing your consumption, adopting sustainable fashion, and focusing on experiences rather than material possessions, you free yourself from the curse of getting more and more in life. This shift in mindset leads to greater contentment and a sense of abundance in our lives. 

When you are living sustainably, you get to connect with nature and appreciate its beauty. This, in turn, enhances your well-being and enriches your soul, thereby providing you with personal fulfillment. 

Planning summer vacations or weekend escapes is requesting special attention to your wardrobe. More precisely, you need to think about garments, their utility, comfort and benefits.

We will reveal most trendy and breathable summer fabrics that will make you profit this season of sun and joy even more.

 Cotton

Being a highly breathable fibre with capacity to absorbs a decent amount of moisture, cotton has an open weave which allows air to circulate through the fabric. Moreover, cotton is hypoallergenic, comfortable, natural and versatile. Variety of use of cotton goes from Hersey to corduroy and denim. Cotton is easy to care and easy to wear.

 Best cotton fabrics solutions would be ones with GOTS certificate, which will illustrate it sustainable origin, fair-trade and biodegradability.

 Linen

Great casual and sustainable option for summer. Made from flax and being one of the most durable and oldest fabrics, linen has light weave which allows fabric to be one of the most breathable. Moreover, linen has an incredible antibacterial and cooling properties much appreciated in summer .

 Hemp

Natural fibre that provides UV protection, resist bacterial growth, preventing odours and has great breathability. Interesting fact about hemp is that it is becoming stronger with every wash and retains color better than any another fibre. Hemp fibre is the most resistant and hypoallergenic option.

 Tencel

Being extremely soft and one of the most sustainable man made fibre, tercel is a great option for hot summer. It supports body natural thermoregulation and keeping your skin being dry and cool. Tencel is hypoallergenic and moist absorbent and it is provides extreme comfort to your skin.

 Silk

Lightweight, natural and wrinkle resistant silk fabric is a great chops for summer. Being thermoregulating, hypoallergenic and anti ageing option, silk fabric will upgrade any of your summer looks by its luxurious and glossy surface.

 Choosing natural and breathable fabrics, will bring good to your skin and mood. Moreover, it does became trendy and smart option for everyone.

Writter: Ulyana Sarana - Founder of Eco Showroom. Eco showroom - is a unique concept of B2B interaction during Paris Fashion Week that aims to bring conscious shopping to the next level.  Brands showcasing their products together with contemporary artists meanwhile meeting high end buyers. 

What is the origin of JulieMay? What reveals your brand concept?

JulieMay was founded on the story of mother and daughter. When Julie developed a skin rash after the birth of her second daughter, Tiffany looked for a way to help her mum find a sustainable way to treat her rashes. Deciding to leave Edinburgh University, where she was studying law, Tiffany took up finding innovative ways to design lingerie to support her mum, which later transpired into a passion for helping other women find comfort and to regain their confidence through feeling included in a huge market that wasn't designed to support them.

JulieMay is an allergy-friendly lingerie brand. Made with GOTS-certified organic pima cotton and soft silk, JulieMay’s lingerie is super comfortable and allergy-friendly for those with sensitive skin. No synthetic fibre, latex/nickel free, no exposed elastane nor harsh chemicals. Comfort with great support.

Our products have been tested by dermatologists and certified by the Allergy Free UK. Many of our customers have regained their confidence and comfort as our products are feminine, allergy-free, sustainable, and ethically made.

What does the word “Sustainability” mean to you and how do Sustainability issues impact you as a brand?

JulieMay Lingerie has three unique brand values:

• Allergy-Friendly: Allergy-Free UK has certified all my products to be friendly for people allergic to synthetic fibres, latex, elastic and sensitive skins;

• Organic: we use Certified Organic Pima Cotton as the main fabric to make the collections luxuriously soft; We only use eco-friendly detergents and softeners during the washing. No harmful dyes and bleach are being used.

• Ethical: At JulieMay, all products are made at the exclusive production site, conforming to sustainable, environmental-friendly, and fair wage standards. We use recycled and recyclable paper packaging. And we are conscious of the energy and water usage during production. We use a small vat to minimize water usage during the dyeing process.

At JulieMay Lingerie, we always have a sustainable-first ethos, with thoughtfully-made products responsibly manufactured from premium fabrics crafted from Organic Pima Cotton.

What is your strongest commitment in terms of Sustainability in your business? What could you do better?

As a sustainable brand, we work with Greenspark. With every order our customers place, we plant trees in the Eden Reforestation Project, an UN-endorsed project in Nicaragua. We also donate part of our sales to support the Plastic Bank project to help over 5,000 people in Haiti, Brazil, the Philippines, and Indonesia earn a fair, sustainable income by collecting plastic waste. We continue to expand our impact via our partner Greenspark to support more projects like Hydroelectric Energy in Chile and improving cookstoves in Malawi to offset our carbon footprints. JulieMay Lingerie is making a big impact on the existing market and providing the best underwear in the allergy-free market.

At JulieMay, we’re passionate about empowering women, so we have partnered with Uncommon Threads.

Uncommon Threads is a nonprofit empowerment boutique for women based in Lawrence, Massachusetts, one of the poorest cities in the USA. They help low-income women see and feel their true potential with clothing and images to build self-esteem and self-worth.

We also partnered with the University of Portsmouth to support their research in Breast Health. And we are looking to create so much more and give back to our female UK communities.

We are in the process of working with more amazing charities that work with recycling bras to donate to women in need in the US and around the world and with charities supporting people touched by breast cancer.

What are your main objectives for the next 5 years?

We will keep growing in the UK and expand to the US and Australian markets as we see potential there. We are selling B2B to local boutiques and looking to reach a wider market. We hope to continue growing our community of beautiful women and empowering them to feel confident in themselves.

What is THE product that at best represents and defines JulieMay? And why?

I will say Ashley because the brand's mission is to make comfort bras elegant and feminine. We want to convey that comfort bras can also be attractive and sexy. Many customers find confidence in wearing our collection and, most importantly, feel comfortable without any skin reaction.

10% discount on the first order.

When my brother, sister and I took our brand offline in 2017 to find a better way to make jeans, we allocated ourselves 6 months. A year and a half later we relaunched with all the sustainable tools we had spent the last 18 months learning and applying to our brand, and with that, we set Triarchy off in a shiny new sustainable direction.

However, running parallel to our mission to make jeans better, the word sustainability was quickly losing its integrity in the fashion world. The pandemic made it clear that consuming things simply for the sake of consuming them was going to be a tougher sell on the flip side of COVID and with that, brands either doubled down on actually making their businesses better, or they amplified minimal efforts as if they were their entire brands' ethos. With that, the ’S’ word began to take its tumble.

Greenwashing is not always malicious. Instead, it comes down to a lot of people (along the supply chain) taking “facts” at face value and passing them along to the final consumer without asking the hard questions as to whether or not these claims are true.

If something is too good to be true it likely is. I soon realized that by not asking tough questions, I wouldn't know the truth behind what I was passing along to our customers. I couldn’t operate a business, let alone myself if this was my style of stewardship. So with that, I realized that our sustainability journey was merely a tasting menu of the things everyone else wanted sustainability to mean, but it was up to me to find out what these things really meant.

Without a governing body, if you want to make claims, who is there to say otherwise? If a vendor tells a designer that a fabric’s stretch comes from recycled water bottles, and the designer takes that back to their team at face value, the marketing team might throw it on the wall of a store and say, "Hey, this is amazing, we use recycled water bottles." When a customer looks at it and thinks, "Hey this is amazing!” then, does this mean “job well done?” No actually, because the hard questions at the top of that conversation would be: "Oh, that's interesting, tell me more."

QUESTION EVERYTHING

Is plastic that is meant to be made for water bottles suitable to be turned into stretch filaments for fabric? What was added to the plastic to give it this new life? Will it still shed microplastics?

Does recycled plastic keep the virgin plastic market thriving? Is recycled plastic just making new garbage from old garbage? At its end of life will recycled plastic sit in a landfill for 200 years?

I know this because I lived it, I bought into the recycled water bottle stretch story and we ran with it, but I knew something didn't feel right. I began shouting about the fiber separation technologies that exist, and they do, and they are great, but my common sense told me that if I am not making sure the garments we make end up at one of these facilities then I can't really shout about how this technology is going to solve all of our garments end of life problems.

Additionally, if at any point in the garment's life someone removes the care label, then these technologies won't make much of a difference because if they don't know what the fiber content is, they can't separate it. All of a sudden the fabulous recycled water bottle story develops so many holes the bottle itself wouldn’t be able to hold a drop of water, and because of that, we realized that it wasn’t only un-sustainable but it was this game of sustainable telephone that was diminishing the integrity of the 'S' word.

Putting aside the conversations about plastic initially intended for water bottles on our skin, I think it’s amazing that we can turn things like plastic water bottles into stretch filaments for the fabric to be used in clothing. Finding a use for something that would otherwise sit in a landfill is of course a great innovation, but what I cannot align with is how simply re-purposing plastics is all of a sudden sustainable? And if I use this tech, I’m sustainable? Go ahead and use it! Find ways to improve it. Come up with a scanning system to make fiber separation easier, run with it all, but don’t blindly buy into a fabric and then start shouting that the brand is sustainable because a supplier told you so. To me, that is greenwashing.

The word sustainability in fashion has lost its integrity because the only real sustainable brand would be one that doesn’t exist. If we're making new products from virgin and/or blended materials then we should stop using the 'S' word in relation to those products and the brand itself as it really doesn’t make any sense to do so.

However, if we take a step back on the alphabet, literally, we land on the letter R, which for me and my team stands for responsibility, a word which does still have integrity. Responsibility is a word I can get behind because it offers a framework to operate a brand within when trying to make jeans better and therefore better jeans.

Operating with responsibility means asking hard questions and not being afraid of what these questions are going to uncover because it’s only through uncovering the problems that we can come up with solutions.

PLASTIC-FREE PARTNERS

I eliminated plastic stretch from our brand in 2018 with our relaunch, and for a denim brand to not offer stretch jeans was problematic. However plastic stretch did not fit into our lens of responsible denim manufacturing, so it wasn’t an option for us. What this did, however, was starting to pique the interest of denim mills. When I would look at their collections and immediately tell them that I can't look at anything with poly-based stretch, recycled or not, that instruction instantly turned what could have been a 90-minute meeting into a 20-minute one. There was just so much less to look at.

In time, and through asking the tough questions, one of our denim mills in Italy, Candiani, took it upon themselves to develop a new kind of stretch. It was a composition of 96% Organic Cotton and 4% Natural Rubber, a natural and breathable stretch denim product that will not sit in a landfill for 200 years at its end of life. As it stands, like with most new technologies, this product uses virgin rubber, so we are already asking whether it can be done with recycled rubber. If so, would we need to add anything to the rubber to repurpose it into stretch to keep the loop of a natural stretch product going?

I brought it to market for women in 2019 and have since been able to offer stretch jeans year-round, with absolutely no plastic in the fabric; a denim brand with not one pair of plastic stretch jeans. For us, this was proof that by working through a lens of responsibility we could make tough decisions that impacted our business negatively for a while, but that also gave inspiration to our partners to find new and better ways to make what we all know and love when it comes to denim, and once that technology was ready for use, we could adopt it and share it with the world.

Putting this story on a wall in a store is something I can get behind because when removing my ego from the whole process, I realized that for me, and Triarchy, sustainable was not a word that resonated with the realities of what we were doing. Not to mention the complete lack of understanding as to what that word even means in relation to the fashion industry.

FROM SUSTAINABLE TO RESPONSIBLE

If we all examined what we are doing and worried less about the current hype around the 'S' word, we would hopefully all come to the same conclusion and stop using it. The fast fashion retailers might kick it around seasonally with their sad offerings until it comes full circle to be used again with its intended meaning.

Responsibility, however, offers a fresh start. Unlike the 'S' word, we all know what “responsible” means. We know when we are making responsible vs. irresponsible decisions in life and business, so there are no excuses if you choose to operate under responsibility vs. the 'S' word.

I hope that the well-meaning in our industry collectively take a step back from S, to R, and that by doing so, we begin to separate the greenwashing from the well-intentioned who are here to do what they do, better.

About the author: Adam Taubenfligel - Creative director in Triarchy, learned everything about denim working on the factory floor in Italy, getting first hand experience from Italian denim masters. He's exploring the world in search of design inspiration and sustainable innovations within the fashion industry.

Though reducing, reusing, and recycling aren’t new concepts, the world lost its way with the arrival of the Industrial Revolution. Waste has become a growing issue that, no matter how hard you try, you cannot simply continue to ignore.

Thankfully, the zero-waste movement has been gaining traction in recent years, with more people opting to live a sustainable life and adopt a more circular economy. The fashion world has also taken some crucial steps, highlighting the importance of zero-waste fashion and its impact on humanity.

What Is Zero-Waste Fashion?

Back in the day, textiles were a much more precious commodity, so our usage was more sustainable overall. With the advent of industrialized manufacturing, the fashion industry has become the third-largest polluter on our planet, alongside food and construction.

Zero-waste fashion aims to change that through a variety of techniques that have extreme waste reduction as the main goal. Within it, we can identify two types of waste: pre- and post-consumer waste. Consequently, there are also two main approaches to reducing waste that revolve around pre-consumer design and post-consumer fashion waste management.

Pre-Consumer Design

Pre-consumer zero-waste fashion deals with eliminating waste during the manufacturing of clothing. Depending on the designer and their goals, there are many waste-reducing options to consider here, such as smarter yardage utilization, better textile selection, and designing new clothing from fabric scraps.

Using the yardage to its fullest potential when cutting fabric is one of the best ways to reduce leftover waste. Placing the pattern pieces flush with each other may result in faster cutting. Better still, designers would need less fabric to create clothing — and may thus offer their pieces at more competitive prices.

Another option is to focus on textiles made from natural fibers that won’t impact the environment too much. Some popular examples include organic cotton, which is grown using more sustainable practices than regular cotton, organic hemp, organic linen, and even recycled/upcycled cotton.

Various man-made fibers are also a great option, as some of them, like recycled nylon, may divert waste from landfills. Others, such as recycled polyester, require less energy and generate less carbon dioxide emissions than their virgin counterparts.

Finally, there’s a fabric scrap design. This technique entails using scraps left after pattern cutting to complement current designs by using them as embellishment or details. Alternatively, designers can weave the scraps together to get new fabric and use it to make new clothes.

Post-Consumer Fashion Waste Management

Post-consumer waste management in the fashion world is somewhat new, but it has shown some fantastic results. One way designers and brands are managing waste at the end of a product’s life is by implementing take-back programs.

Some brands ask customers to send back or bring their old clothes. The fabric leftovers from these garments could be used in new pieces or at least recycled into new fabrics.

Another option is to have a lease and rent service in place, this type of program allows people to rent clothing they may need for special occasions and then return them so that someone else could wear it later. However, transporting rented garments still contributes to greenhouse gas emissions. For this model to work, brands would have to find a way to reduce their carbon footprint further by using zero- or low-emissions modes of transportation.

Finally, both brands and smaller designers could offer repair services. As sustainable as darning your own socks at home, this model allows customers to send back broken or ripped items. Once they receive them, the brands can then fix them correctly, thus extending the items’ lifespan.

This is a cost-effective service for the customer, as they’d be able to enjoy their favorite fashion pieces for longer. Similarly, the brands and designers behind the items would keep their pieces in circulation for longer. As a result, they would likely remain relevant in the fashion industry and nurture a strong relationship with their clientele.

The Importance of Zero-Waste Fashion for Our World

Data doesn’t lie, and when it comes to the fashion industry, it may not surprise you. Fashion production contributes to humanity’s carbon emissions even more than maritime shipping and international flights combined. It has been drying up our water sources for a while now, thus significantly contributing to the scarcity of water sources in some regions. Delve deeper into the subject, and you’ll discover that garment manufacturing contributes to about 20% of industrial water pollution too.

Once you have your facts straight, it’s easy to see why and how vital zero-waste fashion is for our world and whether it continues to be a comfortable place to live. By producing more and more clothing that lasts only a few years (common for fast-fashion brands), we’re depleting our planet of vital resources and creating a massive amount of waste that either gets burned or dumped at landfills. As a result, this further implicates the industry as a significant contributor to global warming and climate change — among other things.

Embracing Zero-Waste Fashion

Unsurprisingly, we should aim to act fast to reverse the damage we’ve done by being wasteful for fashion’s sake. Zero-waste fashion offers some clear guidelines that would allow designers and brands to do their part and transform their industry into a more sustainable one.

As the average consumer, you can promote this cause too by buying fewer clothes and focusing on quality and durability. You can support various charity and secondhand shops and get new clothing without contributing to our environment’s destruction.

Better yet, consumers can start investing in sustainably made clothing that uses renewable materials and has an overall lower environmental impact. If anything, they can begin swapping clothes with friends and family as well or even rent clothing.

In either case, zero-waste fashion doesn’t rob you as a consumer of following trends and keeping your style in check. Without the burden of a substantial environmental impact hanging over your head, every outfit will be more satisfying to wear, too - and strengthen your role in preserving our planet’s integrity!

About the author: www.zerowaste.com a waste + recycling management company.

Would you like to live a zero-waste, sustainable life?  Well, here are some bite-sized recycling facts for you. Did you know that in the US alone, more than 16.9 million tons of textile end up as waste on a yearly basis? Also, the lifetime of an average item of clothes is as little as three years. And considering that we produce millions of tons of clothes each year (in 2018 alone it was around 17 million), that puts into perspective just how much of it ends up wasted. In other words, for every item we produce, we discard at least one.

It’s no wonder, then, that so many people are looking into sustainable fashion and different methods of recycling clothes and fabrics. So, if you have any interest in learning more about this practice, then you’ve come to the right place. This article will serve as your brief introduction to the world of sustainable fashion and all of its elements.

Why Recycle At All?

As stated earlier, millions of tons of fabrics end up in landfills. An average piece of fabric can take up to several years to decompose properly, depending on what material it contains. During the decomposition, it can release huge amounts of CO2 and methane, both of which are harmful to our atmosphere. But more importantly, some of the materials used in modern clothing are not biodegradable. In fact, they can take anywhere between 20 and 200 years to decompose naturally!

Because of the different types of materials that a single item might contain, clothes can be incredibly hard to recycle. Yet, people still do it. The reason behind that decision is rather simple. If we can make a difference and keep our world clean and zero-waste, we will leave no stone unturned. That also includes the challenging task of recycling old clothes and fabrics. And we should point out that sustainable fashion includes more than just recycling. But we will get more into that later.

What Is Sustainable Fashion?

In the simplest terms possible, sustainable fashion refers to clothing and general wear that we design, manufacture, distribute, and use in ethical and environmentally friendly ways. It’s a trend so popular nowadays that even massive multinational brands. In fact, the United Nations even has an initiative entirely dedicated to sustainable fashion practices.

Generally speaking, you are a proponent of sustainable fashion if you care about answers to these particular questions:

●      Where is my clothing item made?

●      What does my item contain?

●      Can my item degrade naturally without polluting the environment?

●      How is my item manufactured?

●      Can my item be reused safely?

●      Can my item be reused in different, environmentally acceptable ways?

●      Are there ways I can buy other items that will not result in harming the environment?

●      Can I use materials from my old item in order to create a new one?

●      If I have to discard my item, can I do it in a green, safe manner without disrupting anything or anyone in the process?

Engaging in Sustainable Fashion

Donating Old Clothes and Fabrics

By far, the quickest way you can get rid of old clothes without throwing them away is to donate them. Some of the go-to places are Goodwill, the Red Cross, and the Salvation Army. However, don’t limit yourself to these organizations. In fact, you can check out one of many alternatives out there, both locally and (inter)nationally. Even a worn-out piece of clothing can help a less fortunate soul to keep warm during the upcoming cold, winter nights.

In addition, go around your local churches, mosques, synagogues, and other religious organizations and ask if you can help with a donation. Orphanages and homeless shelters are also a good bet.

Buying Second-hand

Second-hand shops and thrift stores are a treasure trove of amazing items. You can get anything from slightly used coats to brand new shoes and even different accessories. Not only will you keep an item away from the landfill, but you’ll also be getting it for a fraction of its original price. In fact, you might even replenish your wardrobe for the next ten years at a ridiculously low price.

Of course, there is another useful aspect to second-hand shops. While most of them buy in bulk, some will accept individual items. So, ask around and see which stores will take your own old items. You can even donate them for free if you don’t have any room for them in your home.

Buying from Sustainable Brands

As we stated earlier, sustainable fashion is so popular that some of the biggest brands out there are embracing it. Of course, you can find some other, smaller brands online, but always make sure to do your research. After all, there are plenty of brands in other industries that lie about their sustainability policies, and the fashion market is no different.

Finding the Proper Recycling Facilities

If you have a ton of old rags and clothes that you can’t really reuse in any tangible way, you can try recycling them. The best way to go about that is to find a proper facility near you that will take said fabrics. Each facility follows strict rules and regulations when it comes to textile recycling in order to achieve optimal results.

Returning the Item to the Manufacturer

Interestingly enough, certain brands will actually accept an old item of theirs if you return it for recycling. More often than not, these brands have connections to recycling facilities and they exchange their old clothing for a set rate. A few other brands will even accept clothing from other brands for that same purpose. Shoe companies do the same thing with old footwear, as do handbag manufacturers.

Final Thoughts

Really, sustainable fashion can be reduced to a few simple quips. If you can wear it, wear it. If you can’t wear it, donate it. You can’t wear it or donate it? Then you’ll reuse it, upcycle it, or recycle it. As long as you can avoid sending it to the landfill, you’ve done your part in keeping fashion sustainable and the planet safe.

If you’re looking to switch up the clothes in your closet after a long year, hold off on throwing anything out. For one, that’s a big waste of your hard-earned money! If your clothes don’t have any holes or tears in them, hang on to them for now. After all, you can revamp your wardrobe without necessarily dumping any of the clothes or accessories that you haven’t worn in a while into the bin.

This idea might come as a surprise to you, especially if you’re used to going on online fashion shopping sprees whenever you wanted a new look. However, you don't always have to buy entirely new clothes to make up a whole new outfit. While you can still go online to shop hosiery, tights, and other articles of clothing, you may find it more fulfilling to work with what you already have.

Ready to switch things up with your current collection of clothing? Here are a few tips on how to re-organize your closet without throwing anything away:

Go Through Your Closet in Phases

Before you begin your revamping and reorganizing journey, there’s something you should know about re-organizing a cluttered closet. It’s not like the movies at all, where you go through a one-night overhaul of your wardrobe alone or with a friend.

Unfortunately, this process doesn’t work for everyone. Indeed, you may just find that dumping out everything from your closet onto your bed and going through each piece one by one with fresh nostalgia will do little to help you out. In fact, you might get stuck on keeping items you never wear but still feel attached to if you go about things this way. More than that, though, trying to do everything in one fell swoop can be extremely overwhelming, and you may give up before you even make it halfway through the pile.

So, instead of completely dumping out your wardrobe onto your bed, consider segregating your closet into manageable sections based on clothing types first. For instance, you can go through your tops first, and then your bottoms. After this, you can go through full-length pieces like dresses and formal wear. If you keep any of your accessories like belts, hats, and bags in there, you can go through them last.

You don’t have to do all of this in one day, either. For instance, you can schedule a specific day to go through your tops, then schedule a separate date for your bottoms. If you find yourself getting tired easily, you can also break these up into shorter sessions. Instead of spending hours organizing your tops, try taking just ten minutes to do so each day. Eventually, you’ll be done with the whole closet before you know it.

After you go through these steps, you’ll have a better gauge of how many things you already do own, and where each one figures in the hierarchy of things you’d still like to wear. You may just rediscover some old but still classic pieces that you can reintegrate into your daily attire. Another possibility is coming across items that used to be your favorites but got shoved to the back of the closet and forgotten about.

Create an Inventory of Your Wardrobe

If you own a lot of fashion items, it’s a good idea to keep an inventory of your clothing and accessories. This helps you keep tabs on the things you’re checking out and will prevent you from going over something you’ve already looked at in the past hour. This means concretely listing down all the fashion items you own. Then, you should make a note of whether you wear these items a lot, haven't worn them in a while, or are still planning to wear them in the future.

Doing this will make you think more carefully about the pieces in your closet and how to go about arranging them. When it comes to organizing your closet, you’ve got to be serious about making that change in your life. Another benefit to creating an inventory of your clothing is that you can more easily determine what kinds of ensembles you can create based on what you already own.

You can do this with a simple pen and paper, or you can go the extra mile by creating a spreadsheet on Microsoft Excel or Google Sheets. If you want more flexibility, you can even create a database using Airtable or Notion.

Make New Outfit Combinations with Existing Pieces

You don’t have to look far to come up with novel outfits. It’s likely that your existing wardrobe already has a new ensemble waiting to surprise you. Odds are, you just haven’t tried out that specific outfit combination yet with the pieces you already own.

So, it's time to break away from your usual get-ups and look for other attires you can create by mixing and matching your clothes in unusual ways. This also gives you the chance to try your old clothes on in novel ways. By doing this, none of your current clothes will be wasted, and you get to breathe new life into your older pieces, too.

Do you find it difficult or tiring to put on and take off your clothes over and over while trying to create new outfit combinations? Don’t worry. You can download digital apps that let you take photos of and create a visual inventory of your clothes and accessories. There, you can literally mix and match tops, bottoms, footwear, and jewelry onto virtual mood boards. It also gives you a fresh new perspective, since you’ll be doing it away from your mirror, where you usually check how your outfits look on you. Play around with these apps for a bit, and you may just come up with new ensemble you never thought of trying out before!

When it comes to re-organizing your wardrobe space, it really will help if you get creative with it. We don’t just mean maximizing all possible spaces to put your clothes in, although that’s certainly important. We also mean figuring out the possible clothing combinations you can come up with and figuring out how they match in your wardrobe. Indeed, bringing new life to your existing clothes is one way you can make sure that nothing is ever wasted or completely dispensable.

All clothes begin to show signs of wear and tear eventually. When it comes to pants, tights, and the like, they might begin to sag around the knee or waist area after a while. If you have a pair you wear more often than others, this might cause a bit of a problem. No one wants to go out with ill-fitting bottom wear, but the more you wear the same jeans or leggings, the quicker the sagging will start. However, there are ways to prolong the tautness of your bottom wear and avoid sagging in unwanted areas. 

What Causes Sagging?

More often than not, sagging is caused by too much folding at crucial areas in your pants. As mentioned earlier, the loose fabric tends to occur at the knees or even the waist area. This usually happens because you bend at these areas the most, creating creases that stretch and weaken the fabric over time. 

A preliminary tip to prevent your pants from losing their form is to sit in a way that won’t crease your pants at the knees. Avoid crossing your legs and try to keep them as straight as possible. Alternatively, you can gently pull the legs of your pants a bit before sitting down to hitch them up and minimize the tension on the fabric when you bend your knees. 

Now that we’ve started with a few tips on how to avoid sagging, here are some more notes you can take from us on how to fix it when it happens:

Be Aware of The Material You’re Working With

The more stretch the material of the fabric has, the less likely it will crease and sag quickly. That said, you can opt to shop for cotton leggings today or check out other stretchable fabrics, like recycled nylon or polyester.

Different materials also have different care directions. Check the label for any specific instructions there might be for your garments so you can maximize their wearability. 

Wash Properly and Appropriately

Once your leggings start to show signs of sagging, stop the problem from getting worse by washing the garment in your washing machine using the hottest cycle possible. This will shrink your clothes and help them fall back into shape. On the other hand, if you’re trying to stop your jeans from sagging, handwash them in cold water. Iron them out to restore their form and soften the fabric as well. 

Knowing what type of wash you should do for different kinds of clothing will prolong its lifespan. At the same time, if sagging has already begun, you can give it a quick fix with any of the wash tips stated above. 

Segregate Clothes During Washing

Different types of clothes will demand different types of care. The stretch of the fabric can be affected by the way the garments are handled during washing, which is why it’s important to segregate your clothes when you do your laundry. Remember that less elastic and more stiff fabrics like jeans will require different settings from more elastic bottom wear made of thinner material, like leggings. 

Segregate your laundry properly and wash garments according to the appropriate settings. If a garment doesn’t have care instructions and the type of material isn’t indicated on the label, launder it together with other fabrics that have a similar thickness and feel. 

Use The Right Wash Formula

While we’re on the topic of washing your pants correctly to prevent sagging, it’s also important to know the right formula to wash your pants in. Getting the right mix of detergent and water for washing your jeans, leggings, or tights is crucial to maintaining its form. Check the detergent for the correct amounts to use for your load and follow the dilution instructions. 

Air Dry Instead of Using The Dryer

One care tip that pants and leggings do have in common when it comes to fixing sagging is to air dry instead of using a dryer. Air drying will prevent the fabric from getting stretched out. However, if air-drying is really not an option, you can tumble dry your bottom wear at the lowest setting for the shortest possible period. 

If sagging has already commenced, you can try shrinking your clothes back to their original size by using a hairdryer. Put it on the warmest setting and focus the heat on the sagging areas immediately after taking your clothes out of the washing machine. 

Fold Your Pants

Instead of putting your pants on a hanger, fold them to store. This is especially true for pieces made of heavier fabrics like jeans. This is because the weight of the hanging fabric can pull on the rest of the fibers and cause the shape of the garment to become distorted. While this is mostly the case for jeans, try storing your leggings and tights this way as well, as the tension on a hanging garment can still overstretch leggings and tights. 

To make sure you’ve folded your pants properly, shake them out to avoid wrinkles and creases from forming, especially around the bottom hem. Once you’ve got that settled, smooth out your pants on a flat surface and start folding. 

Use A Belt

Hitching up your pants before sitting down to prevent overstretching them with your knees is helpful, but if you’re likely to forget, try wearing a belt with your jeans instead. Belts help to keep your pants up and maintain their form over your body. While you can’t use this tip for leggings and tights, opting for a high-waist design can offer the same effect and secure the waistband from getting pulled down when you bend over. 

Conclusion

Before tossing out any pants or leggings that have gotten saggy, try the tips above to restore them to their original shape. If you do need new ones, remember that sagging is preventable if you make sure to care for your clothes correctly. By being mindful of your movements and following the care guidelines for your garments, you can extend their lifespan and ensure that they maintain the right fit on your body. 

The adoption of cleaner production techniques and the increased accountability of manufacturers is making it easier to source sustainable and ethically produced leather. Here’s how to ensure you’re buying the good stuff.

Responsible leather producers and their trade bodies are working hard to improve standards. Tanneries have become cleaner, using fewer chemicals and reclaiming them for re-use while new techniques are constantly emerging to improve environmental performance and reduce impacts. Processes have been refined to the extent that the amount of water used in leather production has been cut by 35% in the last 25 years. And, with the reuse of water, that reduction is continuing.

The leather industry is also making strides in creating a transparent supply chain, making it easier for the consumer to check for best practice along every part of the process – from cow to final product. The key is to know which labels, certifications and terms to look out for – and which ones to avoid.

Buy premium

Price, as with almost everything, can be a factor in ensuring leather goods are sustainably produced. If you are buying from a high-end, luxury producer, you can be fairly confident they will abide by best practice. Their profits are derived from great design and craftmanship and they won’t compromise that by using anything but the highest quality leather from producers who are certified to the highest standards.

The best producers should be open about their supply chains. If you need further reassurance, check the corporate responsibility and sustainability sections on their websites.

Look for the Leather Working Group or Sustainable Leather Foundation logos

The Leather Working Group (LWG) and Sustainable Leather Foundation (SLF) provide environmental audits and traceability standards.  Brands and retailers can use the logos on their website to indicate that they are using leather products that have been audited.  Alternatively, ask your brand or retailer to support their environmental claims through traceable standards. If in doubt, you can check out consumer information for an LWG member here or for an SLF member here.

Choose regenerative

Also, when making a purchase, keep an eye out for the next big thing: ‘regenerative’ leather. It’s not yet mainstream but footwear and apparel brand Timberland is blazing a trail with its verified, fully traceable regenerative leather supply chain and Mulberry has recently outlined its regenerative intentions. There are also several smaller independent brands that sell it.  

In simple terms, regenerative leather comes from cows that are reared using ecological practices that are good for the animals, the soil and the environment. For example, grass and grazing are a key part of regenerative systems. The idea is that by moving animals around ranches in a way that mimics the natural movement of herds in the wild, the ground benefits. The approach is based on the rule of thirds: graze a third, trample a third and leave a third of the land as grass, which allows plants to regrow and boosts carbon storage in the soil.

Avoid cheap imitations

In your search for the perfect leather item, you might find yourself swayed by the raft of ‘leather’ alternatives claiming to be more sustainable than the real thing. Sometimes called vegan leather, faux leather or leatherette, these ‘leather’ alternatives are typically made from synthetic materials that are non-renewable and oil-based (in other words, plastics). The problem is that when these materials are disposed of, they stick around for thousands of years and can enter waterways, causing harm to marine life.

Even some of the natural alternatives that are growing in popularity, like pineapple or mushroom ‘leather’, use synthetic products as binding agents. So, while they might not use animal products, they are far from the pure, sustainable choice their vegan claims imply. So, do your research before parting with your cash.

Invest for the long term

When you find the sustainable leather that you’re looking for, bear in mind that you’re investing in an item that is the opposite of fast, throw-away fashion. Leather clothing and accessories are durable, improve with age and, with the right care and maintenance, will be a wardrobe staple for many years to come. So, choose wisely and with your eye on the future. That means opting for classic, timeless pieces that transcend fashion fads and trends, and that you can treasure for a lifetime, or several.

About the author: Stephen Sothmann is the founder of Real Leather. Stay Different. – a campaign to promote the beauty, versatility and sustainability of leather and champion slow style over fast fashion. Article facilitated by gtandi.co.uk.

What is the origin of Beflamboyant? What reveals your brand concept?

Beflamboyant was born after a trip to Caribbean countries where we realized the impact that the world of fashion has in countries with fewer resources. Being one of the most polluting sectors and with the most precarious employment, we take the reins to act now and improve tomorrow under the motto #doingchange
Our concept is made up of 3 fundamental pillars, animals, the environment, and hard-working people.

What does the word “Sustainability” mean to you and how do Sustainability issues impact you as a brand?

We come from work sectors that are very opposed to the world of fashion but we are lovers of sneakers, in fact, it was our first gift as a couple after we met. However, once we were aware of the social, environmental, and animal impact that this had, we could not continue to be part of the problem.

1. Protection of animals, we are a 100% vegan brand and our products are registered with The Vegan Society.

2. Caring for the environment, we use recycled materials, we use zero-waste packaging and we plant a tree for each pair of shoes sold, finally

3. Workers, we ensure that the workers who manufacture Beflamboyant have fair and dignified working conditions, manufacturing in Portugal and with Spanish, Italian, and Portuguese suppliers.

BEFLAMBOYANT is, therefore, the result of our dream of creating a sustainable and responsible fashion project with the environment, as well as with people and animals, which also aims to have a positive impact in our place of origin, Galicia (Spain ).

What is your strongest commitment in terms of Sustainability in your business? What could you do better?

It is no longer a bet or a fad, sustainability is the future. We do not say that we are sustainable just by using recycled materials, we are sustainable because we combine fair working conditions, we do not use products of animal origin, we protect our forests by planting trees and we measure our impact by auditing all our products and activity, that means that we know how much water is It consumes, how many people are involved, we know that our suppliers are up to date with their obligations both at a personal and environmental level and we also have total transparency.
Therefore our main commitment as a sustainable brand is transparency and awareness of our environmental impact.

Everything can be done better, there is a lot of work ahead, not putting a point to improve would be to admit that we are perfect, and being 100% sustainable is impossible.

What are your main objectives for the next 5 years?

The main brand objectives in the next 5 years are to consolidate the brand in the vegan and sustainable footwear sector, launch a capsule collection of another type of fashion product, and of course, improve our impact on the environment even more and achieve zero waste in the production of our products.

What is THE product that at best represents and defines Beflamboyant? And why?

It is difficult to choose a product to represent us, each and every one of them represents us in some way, but if we have to choose one we choose the UX68 collection since it is the first collection that we launched on the market through crowdfunding on Kickstarter and it will always be the first collection of our project and we have a special affection for it.